Claim the wealth you deserve

Make 👏🏽 money 👏🏽 moves

You’re in the right place if you’re a woman of color who wants to achieve financial security & build wealth! We are a financial educational platform with content and resources to support your journey towards financial confidence. ✨

The number of women-owned businesses increased from 2014 to 2019, but average revenue only increased for white owned businesses.

Source: 2019 Amex State of Women-Owned Businesses Report

If progress continues at the same rate as it has for the last two decades, it will still take until 2088 for all women workers to reach pay equity with men.

Source: Institute for Women's Policy Research, 2024

Nationally, all Black women with earnings (full-time, part-time, full-year, or part-year workers) were paid 66.5 cents for every dollar paid to White men in 2022.

Source: Institute for Women's Policy Research, 2024

In America, Black women hold 90% less wealth than white men.

Source: Goldman Sachs 2021 Black Womenomics Report

Only one in four C-suite leaders is a woman, and only one in 20 is a woman of color.

Source: Women in the Workplace Report, 2022

Immigrant households tend to have lower incomes than native born households.

Source: Migration Policy Institute

Adjusted for inflation, the earnings of a typical full-time year-round working woman increased by 1.5 percent in 2023, compared to a 3.0 percent annual increase for a typical man.

Source: Institute for Women's Policy Research, 2024

For every 100 men promoted from entry-level roles to manager positions, only 87 women are promoted, and only 82 women of color are promoted

Source: Women in the Workplace Report, 2022

Women have higher rates of poverty than men across almost all races and ethnicities.

Source: The Center for American Progress, 2020

The number of women-owned businesses increased from 2014 to 2019, but average revenue only increased for white owned businesses.

Source: 2019 Amex State of Women-Owned Businesses Report

If progress continues at the same rate as it has for the last two decades, it will still take until 2088 for all women workers to reach pay equity with men.

Source: Institute for Women's Policy Research, 2024

Nationally, all Black women with earnings (full-time, part-time, full-year, or part-year workers) were paid 66.5 cents for every dollar paid to White men in 2022.

Source: Institute for Women's Policy Research, 2024

In America, Black women hold 90% less wealth than white men.

Source: Goldman Sachs 2021 Black Womenomics Report

Only one in four C-suite leaders is a woman, and only one in 20 is a woman of color.

Source: Women in the Workplace Report, 2022

Immigrant households tend to have lower incomes than native born households.

Source: Migration Policy Institute

Adjusted for inflation, the earnings of a typical full-time year-round working woman increased by 1.5 percent in 2023, compared to a 3.0 percent annual increase for a typical man.

Source: Institute for Women's Policy Research, 2024

For every 100 men promoted from entry-level roles to manager positions, only 87 women are promoted, and only 82 women of color are promoted

Source: Women in the Workplace Report, 2022

Women have higher rates of poverty than men across almost all races and ethnicities.

Source: The Center for American Progress, 2020

The number of women-owned businesses increased from 2014 to 2019, but average revenue only increased for white owned businesses.

Source: 2019 Amex State of Women-Owned Businesses Report

If progress continues at the same rate as it has for the last two decades, it will still take until 2088 for all women workers to reach pay equity with men.

Source: Institute for Women's Policy Research, 2024

Nationally, all Black women with earnings (full-time, part-time, full-year, or part-year workers) were paid 66.5 cents for every dollar paid to White men in 2022.

Source: Institute for Women's Policy Research, 2024

In America, Black women hold 90% less wealth than white men.

Source: Goldman Sachs 2021 Black Womenomics Report

Only one in four C-suite leaders is a woman, and only one in 20 is a woman of color.

Source: Women in the Workplace Report, 2022

Immigrant households tend to have lower incomes than native born households.

Source: Migration Policy Institute

Adjusted for inflation, the earnings of a typical full-time year-round working woman increased by 1.5 percent in 2023, compared to a 3.0 percent annual increase for a typical man.

Source: Institute for Women's Policy Research, 2024

For every 100 men promoted from entry-level roles to manager positions, only 87 women are promoted, and only 82 women of color are promoted

Source: Women in the Workplace Report, 2022

Women have higher rates of poverty than men across almost all races and ethnicities.

Source: The Center for American Progress, 2020

How to build wealth

wealth is what you keep

When it comes to personal finance, women of color know how to hustle and make money. That’s a given. I’m not saying you should stop working hard… at least not yet! But please believe that there’s a world in which you aren’t exchanging all of your time and energy for (not enough) money. It requires being proactive and strategic with managing your money and investing.

It’s time to get proactive about building wealth!

Wealth unlocks access, options, experiences, security, and freedom. Unfortunately, very few of us have tools to build lasting, meaningful wealth due to factors such as:

Limited access to financial education
Cultural taboos around money
Marginalization & discrimination
Unconscious bias in the workplace, and
Other systemic factors out of our control

It might not be easy at first, but it’s time to start believing that it’s possible. Our goal is to help you get there. 💪🏽

The 10 "Cash Commandments"

for women of color

Use this set of principles to empower you on your wealth journey.

1. Money Matters.

Earn it, spend it & grow it unapologetically.

2. Claim what's yours.

We are worthy of wealth.

3. Fight systemic barriers.

Acknowledge the world wasn’t built for us yet find ways to prevail.

4. Know the system to work the system.

Learn the strategies, shortcuts & loopholes that have kept wealth in the same hands for centuries.

5. Silence is violence.

The money taboo keeps us broke and powerless.

6. Learn & unlearn.

We look beyond the limits of our socialization.

7. Have no shame.

Heal past traumas and build a positive relationship with money.

8. Don't trade time for money.

It’s a rigged game. Freedom is escape from the rat race.

9. Make your money work for you.

Assets, investments & compound interest are the cheat code.

10. Start where you're at. But START.

Today!

Meet Lissa, your money confidante

Founder + Chief Content Officer

My goal is to empower more women of color to build confidence with money and build wealth.

After a decade-long career in the tech industry, I pivoted into helping women of color with their personal finances. I’m an advocate for inclusion, especially when it comes to money!